Business Plan. Hotel le Bonheur Essay Example | Topics and Well Written Essays - 2000 words

Business Plan. Hotel le Bonheur - Essay Example Despite emerging strong on both economic times, liberality has posed several challenges on its policies. One incidence was in the 60s when the cause of disagreement was based on unmarried couples sharing a room, which was not allowed before the challenge. Another challenge that has been faced by Hotel le Bonheur is on payment issues. The Hotel has had customers failing to pay for accommodation while others literally sneaking out of the hotel in the night. Such challenges affected operation hence making the Hotel to collapse in the 80’s. (Cesim n.d). However, that was not the end of Hotel le Bonheur. In the 90’s, the hotel was given out to Ronald Bump, a successful real estate developer. Ronald’s investment in restoring the hotel was successful though he did not run it for long before the wife took over after divorce. Mrs. Bump, the new owner of the business, does not appreciate unprofessional practices hence the reason why there is need for a business plan. Having a plan will allow the management team to be aware of the hotel objectives hence facilitating a smooth running of the business as they encounter the challenge of expanding the business. The Hotel targets to grow its capacity by 120 percent through establishing new operations abroad to be able to accommodate more clients. The hotel will not only go back to the days when it was called Happiness Hotel but will be able to offer the happiness required by clients to be able to come back for more services. (Cesim n.d). Contents Objectives 4 Mission 4 Keys to Success 4 Hotel summary 4 Products and Services 5 Market Analysis Summary 5 Target Market segment strategy 5 Service business analysis 6 Competition and buying patterns 6 Strategy and Implementation Summary 7 Competitive edge 7 Marketing Strategy 8 Sales Strategy 8 Sales forecast 8 Milestones 9 Management Summary 9 Personnel Plan 9 Financial Plan 10 Projected profit and loss 10 References 11 Objectives Hotel le Bonheur has the following objectives in the first three years of operations: 1. Renovate and upgrade the rooms through installing latest interior designs. 2. Increase the capacity of the facility by 120% by the third year. 3. Get a facility manager as a permanent employee to run the logistics of the revived business. 4. Increase the sales returns by provide quality services that will earn referral business on top of the acquired businesses. 5. Venture into international market through channel sales. Mission Hotel le Bonheur will work to ensure clients satisfaction in the most conducive and friendly most environment. Keys to Success 1. Managing and surpassing customer expectation 2. Considering customer’s preferences despite opinions from experts 3. Running everything professionally for customer satisfaction 4. Protecting the client’s welfare at all times Hotel le Bonheur upholds all the keys and will always uphold them in every service they offer both locally and abroad. Hotel summary Hotel le Bonheur is still a local Hotel serving both leisure and business travelers (Casapart 2013). Established in the 20’s, the hotel has had both its good moments and worst moments. The worst moments of all was majorly due to poor operation procedures that made clients fail to pay for services hence making the Hotel to collapse in the 80s. Mrs. Bump, a former wife to Mr. Ronald Bump, bought it out in the 90 owns the Hotel. The Hotel specializes in accommodation and catering. It has a base of permanently employ ees and the rest are temporary. Hotel le Bonheur shares are traded at a small over the counter market price. The business is planning to venture into the international market as well as increase its market shares through the new management team. Products and Serv